Drive New Feature Adoption with a Power User Product Admin

Segment your customer base to prioritize your efforts. Focus on customers who are most likely to benefit from a new feature or those whose issues could be resolved with it.
Consider customers that are using every feature, but not to its fullest. Healthscore is important, but frequency of usage and number of licenses using these features is relevant as well (if your pricing is based off seats).
Work to book a meeting with the customer and set a clear agenda. Stick to that agenda when you get the call scheduled so you are prompt and you don’t waste their time.
Clearly communicate the value proposition of the new feature. Explain how it can address their pain points or improve their current processes. Use specific examples and case studies if possible.
Tailor a personalized demo to their specific needs and challenges. Assure the customer that you will provide comprehensive training and support during the transition. Address any concerns about the learning curve or potential disruptions.
Be proactive in addressing any objections or concerns they may have. If there are specific issues related to the new feature, provide solutions or workarounds. Be transparent about what the new feature can and cannot do.
Share success stories or case studies of other customers who had similar challenges and found value in adopting the new feature.
After the customer has tried the new feature, follow up regularly to gather feedback. Use this feedback to make improvements and further tailor the solution to their needs Use this opportunity to demonstrate your commitment to continuous improvement. Show that you’re responsive to feedback and dedicated to helping them succeed.

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