Coaching & Mentoring CS Managers: Building Leadership Layers Under You

One of the hardest and most overlooked transitions in Customer Success leadership is this:

You stop being the single point of execution, and you start building leaders who can lead without you.

It’s tempting to keep control. To jump into every renewal call, every escalation, every strategy session. But if you stay the only leader in the room, you’ll never scale. The true test of leadership is how well your team or your managers can lead when you’re not in the room.

Here’s how I approach it:

1. Coach Before Delegating

Too many leaders equate delegation with development: “Here’s a strategic account, good luck” or “Call that account, get them on the phone and find out why they’re canceling” or “Go talk to that person, get an answer, then talk to that person…” This a recipe for burnout and missed outcomes.

Coaching means slowing down long enough to show how you think:

  • Walk your team through how you prioritize when ten things are on fire.
  • Share why you approach an executive conversation a certain way.
  • Debrief after tough calls and make the implicit explicit.
  • Ask a lot of questions, and help your team or your managers come to the conclusion on their own. They don’t need someone to just tell them what to do they need someone to lead them.

Coaching builds confidence, not just competence.

2. Mentorship for the Long Game

Coaching is about skills. Mentorship is about growth. Your team and managers need to see the bigger arc of their careers, not just their pipeline. Mentorship conversations are where you:

  • Help them see their blind spots.
  • Give them language for influencing cross-functional peers.
  • Encourage them to think like executives, not just CSMs or front-line managers.

This is where judgment is developed. The kind of judgment you can’t measure in a dashboard.

3. Building Leadership Layers

The ultimate goal isn’t to be the “super manager” with all the answers. It’s to create layers of leadership that replicate your standards and values. When your managers begin coaching their teams with the same clarity and discipline, you’ve created leverage.

  • Instead of one leader handling 10 escalations, you have three managers handling them before they ever reach you.
  • Instead of you being the only one forecasting, managers can confidently run their own book.
  • Instead of waiting for you to drive culture, managers reinforce it daily.

This is how scale is built. Not through endless dashboards, not through piling on new tools, but by multiplying leaders. For all the fancy tools, work-flows and methodologies we have created, it’s the simple soft skills that are the most effective. The stuff we learn when we’re kids, playing sports, or hanging out with someone you respect. Be the person that other people trust and respect.

If you want a CS org that scales with the business, you can’t just manage customers. You have to grow leaders. Your job is to create the next generation of leaders who can operate independently, coach others, and carry the mission forward.

And that’s the hardest but most rewarding part of leadership. The success of those around you is your KPI as a leader.